Viewpoint : June 2018

Is Your Company Certified VÉLOSYMPATHIQUE*?

The role of the municipalities and government is often at issue when it comes to promoting biking in our everyday lives. This only makes sense since they are responsible for integrating biking into our transportation systems. However, at the other end of our daily commute is a school, a workplace - or even a favourite merchant where we regularly shop. The businesses and institutions we frequent each day have a major role to play in changing commuting habits and accommodating those who decide to embrace active transportation. This involves creating a bicycle parking area, installing locker rooms and showers, forming a cycling committee, etc. For a business affected by the installation of a bike path – a reality on 3rd Avenue in Limoilou, Québec –, this means adopting a positive attitude in order to contribute to the success of the new infrastructure.
On June 6 and 13, in Montréal and Québec City, respectively, business and academic stakeholders are invited to attend our VÉLOSYMPATHIQUE* 101 information session on ways to create a bicycle culture within an organization. If you are a business owner, a school administrator or an employee keen on promoting active mobility in your workplace, these meetings are for you.
In the shorter term, during the Go Bike Montréal Festival, I encourage you to attend the presentation by Chris Kenyon at the Maison du développement durable on Thursday, May 31, at 6 p.m., during which he will describe the 200 bicycle-friendly companies that supported the development of the major cycling network in London, England. This will be followed by a panel discussion on how to reconcile cycling infrastructure and local business. Not to be missed!
Suzanne Lareau
President and CEO