THE PRESS ROOM - for immediate release

Launch of the 2004 Montréal Bike Fest Karine Vanasse spokesperson for the 20th Tour de l’Île de Montréal

>> par Le Tour de l'Île de Montréal  Montréal, April 27, 2004 — Presented by the Dairy Farmers of Canada, the Montréal Bike Fest, which will be held from May 29 to June 6, 2004, kicks off the city’s summer festival season.

Love makes us all feel so young—20 even!
The 2004 Montréal Bike Fest, which will celebrate the 20th anniversary of the Tour de l’Île, is dedicated to all those who live to love and love to live—lovers of cycling, fun and Montréal! And the organizers have chosen just the right song as the theme of their promotional campaign: Jean-Pierre Ferland’s “Quand on aime, on a toujours 20 ans”! In other words, when we’re in love, we always feel 20 years young!

Karine Vanasse, spokesperson
Actor Karine Vanasse has agreed to serve as spokesperson for the 20th annual Tour de l'Île de Montréal.

The president of the Tour de l'Île de Montréal organization, Joëlle Sévigny, is thrilled that Vanasse accepted this role. “Karine Vanasse exudes joy, youth and dynamism. She is the perfect incarnation of the youthfulness that the Tour de l’Île will highlight on its 20th birthday. We are pleased and proud that this wonderful artist will help us celebrate this special anniversary edition of the Tour de l’île.”

The Tour de l’Île de Montréal will take place on June 6 and will close the Bike Fest, a full week of celebrations and cycling activities held in Montréal.

The Tour de l’Île de Montréal
Just a few years after it was held for the first time, the Tour de l'Île de Montréal earned the Guinness record for participation. The event has become famous not only for its size but first and foremost for the quality of its organization. Rapidly recognized as one of the leading events of its kind, the Tour de l'Île continues to attract organizers of similar events in Great Britain, France, Italy and the United States, who all consider the Montréal tour to be a model of logistical effectiveness and popular success. And the success of the event also had a lot to do with the decision of the American magazine Bicycling to recognize Montréal as the Best Cycling City in North America.

The Tour de l'Île is a one-of-a-kind experience!
The Tour de l'Île is a cycling event, but it is many other things too! The thousands of people who take part enjoy the unique atmosphere and ambiance as much as the cycling itself. The city comes to life thanks to the boundless energy of the volunteers, and the Tour signals the beginning of season of vacations and celebrations. The whole city smiles as an endless wave of cyclists flows through the streets, leaving a magically transformed metropolis in its wake! The Tour de l'Île is much more than just a bicycle outing!

In short, the 2004 Tour de l’Île is:
— Sunday, June 6, the day of the big event!;
— Oscar Nominee Ben Charest (Best Song, The Tripplets of Belleville) will entertain cyclists at the start;
— A 45-km looped route chock full of fun and facilities just for cyclists;
— Start and finish sites in Parc Laurier, right in the heart of the Plateau Mont-Royal;
— Three rest areas where participants can relax and refuel;
— 30,000 cyclists and 2,600 volunteers;
— Activities, entertainment and music all along the route, as well as — the rest areas and start and finish sites;
— A great reason to celebrate cycling and city life;
— An opportunty to demonstrate your love of life, cycling, movement and fun;
— Open to all those who live to love and love to live! Bring your entire family and all your friends!

Information and registration
(514) 521-TOUR // 1-800-567-8356
www.velo.qc.ca

Presented by the Dairy Farmers of Canada, the Montréal Bike Fest, which will be held from May 29 to June 6, 2004, marks the beginning of Montréal’s summer festival season. It is a week-long celebration of cycling and city life. In addition to encouraging cycling on a daily basis during Operation Bike-to-Work, the Bike Fest includes three unique bicycle outings (the Metropolitan Challenge, the Kids’ Tour de l’Île and Un Tour la Nuit) and culminates with the Tour de l'Île, the largest outing of all, which will celebrate its 20th anniversary this year. In conjunction with this celebration, an exhibit on cycling in Montréal will be presented at the Château Ramsay.

The Montréal Bike Fest is organized by the Tour de l’Île de Montréal, a non-profit organization whose mission is to improve the quality of life and the environment by staging cycling events and arranging bicycle trips. The Tour de l’Île de Montréal is a member of Le Groupe vélo, which also includes Vélo Québec and Les Éditions Tricycle.

-30-





>>>All releases