THE PRESS ROOM - for immediate release

Vélo Québec Association unveils activities for inauguration of Route verte in 2007

>> par Vélo Québec Association  Montréal, March 30, 2006 — Vélo Québec Association today unveiled the activities surrounding the inauguration of the Route verte in 2007.

Inauguration of the Route verte
Beginning in June 2007, major activities such as large public festivals will be held simultaneously across 16 different regions of Québec to mark the inauguration of the most extensive bicycle route in the Americas. These activities will culminate with a high-profile ceremony in the capital city of Québec on August 8, 2007.

To encourage as many people as possible to get involved in the inauguration of the Route verte, four key initiatives will complement these festivities: a trip across Québec on the Route verte by a group of young cyclists, a gathering of cycling clubs from Québec and around the world, a travelling forum with a panel of international experts, as well as a major communications and promotional campaign targeting people in all regions. Other regional events will also be integrated into the official Route verte schedule.

“The Route verte is a prodigious undertaking. It arouses an incredible amount of enthusiasm because it addresses fundamental concerns such as health, family, the environment and the economy in a single concrete initiative,” said Jean-François Pronovost, Executive Director of Vélo Québec Association. “So it makes perfect sense that the inauguration will be marked by a summer festival to be held simultaneously in all the regions crossed by this exceptional bicycle network.”

Spring on the Route verte
The activities surrounding the inauguration of the bicycle route were unveiled at Spring on the Route verte, an information session attended by Route verte promotional campaign co-chair Raymond Dutil, President of Groupe Procycle Inc., as well as representatives of the Québec cycling community (industry, retailers, tourism partners).

Vélo Québec Association also took this opportunity to review the progress of its very successful “Bienvenue cyclistes!” certification initiative and to launch the new Web site along with the fourth edition of the official guide to the Route verte.

This year, the Route verte will begin the final sprint toward its inauguration in 2007. Representing over 12 years of effort on the part of almost a thousand different organizations, the bicycle network will eventually comprise a total of 4,300 km (it has already surpassed the 3,600-km mark).

The Route verte concept originated with Vélo Québec and is being realized in collaboration with the Government of Québec, particularly Transports Québec, and regional partners.

— 30 —

Source: Vélo Québec Association

>>>All releases