THE PRESS ROOM - for immediate release

Launch of the 2008 Montreal Bike Fest

>> par Vélo Québec Événements  Montreal, April 15, 2008 - Presented by the Fédération des producteurs de lait du Québec, in collaboration with Jean Coutu, the Montreal Bike Fest invites you to clear the air from May 25 to June 1, 2008!

Julie Perreault, spokesperson for the third consecutive year
“A fan of the Tour de l’Île de Montréal since she first took part in the event in 2006, Julie now completes the route with a group of family members and friends. And we’re very glad to have her back as event spokesperson again this year,” said Joëlle Sévigny, executive director of Vélo Québec Événements. “This unique festival offers activities for all tastes, and for people aged 7 to 77! It’s a great way to kick off festival season in Montreal.”

Clear the air... and have countless kilometres of fun!
The 10th Montreal Bike Fest will bring fun and freedom to every street corner. The only bicycle festival of its kind in the Americas invites young and old alike to take part in a full week of cycling festivities, when the city breathes in time with the bicycle. From the Tour de l'Île de Montréal (June 1) to Un Tour la Nuit (May 30), by way of the Metropolitan Challenge (May 25) and the De Larochellière Tour (May 28), each event is an opportunity to take part in a unique urban experience, when cyclists, volunteers and
spectators celebrate cycling. As for Operation Bike-to-Work (from May 26 to 30), it encourages you to use your bicycle to get a daily dose of pleasure by combining cycling with commuting.

The Metropolitan Challenge
The first cycling event of the season and of the Montreal Bike Fest, the Metropolitan Challenge will bring more than 3,000 cycling enthusiasts to the Repentigny region on Sunday, May 25. Participants have the option of completing 75, 100, 125 or 150 km of the very gentle route. A big premiere and a breath of fresh air!

Un Tour la Nuit
On Friday, May 30, 12,000 night owls will get a chance to take a glittering ride on a highly colourful route during the 10th annual Un Tour la Nuit. Beginning in Maisonneuve Park, the nighttime revellers will follow a 22-kilometre route that will take them across a quarry lit up especially for the occasion! Fire-breathers, acrobats and musicians will join the festivities to bring the party to a dazzling finish.

The Tour de l’Île de Montréal
On Sunday, June 1, the participants in the 24th annual Tour de l’Île de Montréal will set out from Maisonneuve Park to start clearing the air. Fifty kilometres of roads will be closed to motorized traffic to make way for one of the most liberating and beautiful urban parades on the planet! Thirty thousand cyclists of all ages are invited to bring a breath of fresh air to the city in an atmosphere of contagious fun!

Operation Bike-to-Work and the De Larochellière Tour
There’s something in the air—biking to work! Take advantage of Operation Bike-to-Work, which reaches its peak during the Montreal Bike Fest, to bring a breath of fresh air to the city, and to have a little fun before work. Operation Bike-to-Work gives the general public an opportunity to take part in workplace workshops held throughout week and
in a special day of activities on Tuesday, May 27, that will bring together over 500 primary-school students. Also, on Wednesday, May 28, Operation Bike-to-Work will come to the Place des cyclistes in La Fontaine Park. A series of activities will extend
throughout the day and into the evening, when the air will fill up with music during the De Larochellière Tour: a unique musical happening during which Luc De Larochellière, his band and his guests Stefie Shock, Sylvie Paquette and Tricot Machine will celebrate cycling in song!

A metro more accessible to cyclists
The organizers of the Montreal Bike Fest are pleased to announce that the Société de transport de Montréal (STM) is expanding its involvement with the event. Cyclists travelling to the Tour de l’Île de Montréal start site will be able to access the metro from
a greater number of stations. And for the very first time, participants in Un Tour la Nuit will have access to these same stations as of 7 p.m. on Friday, May 30. What great news!

Montreal Bike Fest information and registration
514-521-8356, extension 504, or 1-800-567-8356, extension 504
www.velo.qc.ca

Presented by the Fédération des producteurs de lait du Québec, in collaboration with Jean Coutu, the Montreal Bike Fest is organized by Vélo Québec Événements, a division of Vélo Québec. This week of cycling activities is also made possible by the
collaboration of the ministère des Affaires municipales et des Régions, Tourisme Québec, ministère desTransports du Québec and the city of Montreal. Operation Bike-to-Work runs throughout the year thanks to the contribution of the Fonds d’action québécois pour le développement durable (FAQDD) and its funding partner, the Government of Québec. Don’t miss the 25th anniversary of the Tour de l’Île de Montréal next year!

Vélo Québec: promoting bicycle use in Québec since 1967
For over 40 years, Vélo Québec, a non-profit organization, has been a key fixture in the Quebec bicycle landscape. Vélo Québec continuously encourages the use of the bicycle for recreation, tourism and as a means of transportation, in an effort to improve the environment and the health and well-being of the general public.

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