THE PRESS ROOM - for immediate release

Launch of the 2009 Montreal Bike Fest

From May 31 to June 7, it’s time to Cycle for Life!

>> par Vélo Québec Événements 
Montreal, Tuesday, April 28, 2009 — Joëlle Sévigny, Executive Director of Vélo Québec Événements—with the collaboration of the Fédération des producteurs de lait du Québec and the Jean Coutu Group—is today revealing the schedule of activities for the 2009 Montreal Bike Fest, in the presence of Marina Orsini, event spokesperson.

The Montreal Bike Fest is made up of a variety of cycling events and gatherings for the general public. And this year’s Tour de l’Île, the 25th-anniversary edition, promises to be particularly festive. For this special occasion, Cirque du Soleil will create a magical send-off on Parc Avenue, while Daniel Bélanger will close the festivities with a unique show in Jeanne-Mance Park. Guy Laliberté will serve as patron of honour.

“This edition of the Montreal Bike Fest will be one of a kind, as it will feature all the celebrations surrounding the 25th Tour de l’Île de Montréal. Since more than a million cyclists and 100,000 volunteers have been at the very heart of the festivities over the past 25 years, this will be an opportunity for everyone to celebrate the bicycle city Montreal has become and to Cycle for Life!” said Joëlle Sévigny, Executive Director of Vélo Québec Événements.

Marina Orsini recently said: “As someone who was born and raised in Montreal, it gives me great pleasure to join the Montreal Bike Fest and the Cirque du Soleil in celebrating the 25th Tour de l’Île de Montréal, at what is sure to be the world’s biggest birthday bash! I never imagined that I would have an opportunity to celebrate the 25th year of my career on such a grand scale.”

A full week of cycling activities

The Metropolitan Challenge, Sunday, May 31
Join the 3,500 cyclists who take part in the Metropolitan Challenge. A gentle route—75, 100, 125 or 150 kilometres long—to get the season off to just the right start. A relaxing and beautiful ride along the shores of the Châteauguay River.

Operation Bike-to-Work, from Monday, June 1, to Friday, June 5
Active all year long, Operation Bike-to-Work reaches its peak during the Montreal Bike Fest. Commute by bicycle and rediscover the full meaning of concepts like self-sufficiency, rapidity, cost-effectiveness and healthy living. Why not have little fun before work?

Un Tour la Nuit, Friday, June 5
Un Tour la Nuit is a Friday night like no other! No fewer than 12,000 night owls on two wheels take to the streets to cycle 20 kilometres after dark. A brilliant combination of a city in lights and eyes bright with excitement.

The Tour de l’Île de Montréal, Sunday, June 7
One of the key triggers of the cycling boom in Quebec, the Tour de l’Île de Montréal is celebrating its 25th anniversary this year. On Sunday, June 7, you will be among the 30,000 cyclists who delight in riding a magnificent and fun-filled 52-kilometre route, with the assistance of thousands of friendly volunteers and the warm support of countless happy residents.

For more info or to register for Montreal Bike Fest events
514-521-8356, extension 504, or 1-800-567-8356, extension 504

Presented by the Fédération des producteurs de lait du Québec, in collaboration with the Jean Coutu Group, the Montreal Bike Fest is organized by Vélo Québec Événements, a division of Vélo Québec. This week of cycling activities is also made possible through the collaboration of the Ministère des Affaires municipales et des Régions, Tourisme Québec and Ville de Montréal. Operation Bike-to-Work extends throughout the year thanks to the support of the Fonds d’action québécois pour le développement durable (FAQDD) and its funding partner, the Government of Québec.

Putting Quebec on two wheel since 1967
At Vélo Québec, we started hopping on our bicycles quite some time ago. It’s been almost 40 years now! A non-profit organization, we promote cycling and active transportation as means of improving the health of the environment, individuals and collective well-being.

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