THE PRESS ROOM - for immediate release

The Grand Tour: a key initiative in the development of ecotoursim in the Quebec – New York corridor

>> par Vélo Québec Voyages 
Montreal, February 10, 2010 – Today, Vélo Québec is participating in a press conference organized by the Adirondack Coast Visitors & Convention Bureau to announce the arrival of the Grand Tour in New York State. Inaugurated in 1994, the Grand Tour is a one-week cycling expedition that brings together some 2,000 cyclists and each year travels through a different region of Quebec. This year, for the first time in its history, the Grand Tour will begin in New York State.


Significant spinoffs for New York State
The Grand Tour is a driving force in the promotion of bicycle tourism in the regions visited. Based on surveys conducted during previous Tours, 83% of participants say they would like to return to the area. Above all, the event contributes to positioning the region as a select destination for cycling enthusiasts.

“Our decision to bring the Grand Tour to New York State was motivated by our ongoing desire to offer a unique bicycle tourism experience in new regions and particularly along different routes,” explains Joëlle Sévigny, Executive Director of Vélo Québec Événements et Voyages. “Following in the footsteps of Champlain, this edition of the Grand Tour will be both rich in history and an opportunity to showcase all that bicycle tourism has to offer in the Quebec – New York corridor.”


Vélo Québec Voyages: a major player in the cycling world
Vélo Québec Voyages is an agency specializing in bicycle travel that offers more than 60 destinations and provides trips to more than 6,000 people each year. In addition to the Grand Tour 2010, the agency offers other trips in New York State, including a Five Boro Bike Tour package in New York City and two Montreal-New York trips. To learn more, please visit www.explorebybike.com.


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Information: 
Geneviève Beauvais
Public Relations Director, Vélo Québec
Tel. 514.521-4106, ext. 348
gbeauvais@velo.qc.ca



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