THE PRESS ROOM - for immediate release

A Winter Bike Happening Is Launched: Vélo Sous Zéro

>> par Vélo Québec  Montreal, January 16, 2014 – Vélo Québec, in partnership with ENvironnement JEUnesse, invites you to a winter bike happening: Vélo sous zéro – presented by the Fédération des producteurs de lait du Québec, in cooperation with Provigo. Come ride with your friends or experience winter biking for the first time, at your own pace, in a festive atmosphere!  “This year, Vélo Québec is organizing its very first winter biking event in order to demystify the practice of cycling in cold weather. Vélo sous zéro will therefore be an opportunity for cyclists of all stripes to come together and share a really fun experience,” said Suzanne Lareau, President and CEO of Vélo Québec.

“ENvironnement JEUnesse has been organizing winter cycling events for over 10 years, in order to make people aware of the benefits of four-season active transportation on human and environmental health. The organization is delighted with the launch of Vélo sous zéro, in partnership with Vélo Québec - proof that we have now reached a turning point and that year-round biking is no longer marginal! Moreover, various initiatives to democratize four-season biking will take place in different cities across Quebec, including Quebec City, Sherbrooke and Trois-Rivières,” added Jérôme Normand, Executive Director of ENvironnement JEUnesse.

Rendez-vous on February 16 at 10 a.m.
Three hundred people are expected on February 16. The start and finish will take place in front of Maison des cyclistes on Rachel Street in Montreal. The 14-km route will follow open streets mainly through the City of Montreal’s white network. On site, a cycling initiation clinic, a mechanics workshop, electric car demos, hot drinks and snacks. To register for Vélo sous zéro, go to: www.velo.qc.ca/velosouszero
It’s FREE!

Montreal: a four-season biking city

The popularity of four-season biking is definitely on the rise. The development of Montreal’s white network has contributed to the democratization of winter biking. This need for a four-season cycling network is motivated not only by increasingly mild winters (even though the winter of 2014 has bucked the trend of the past few years), but also by an ever-growing number of people who want to bike virtually year-round. It should be noted that between December and March, the bike paths of Rachel Street and De Maisonneuve Boulevard in Montreal are used by an average of 600 cyclists per day, or the equivalent of 12% to 14% of summer traffic.

Vélo sous zéro is an event produced by Vélo Québec, in partnership with ENvironnement JEUnesse. Presented by the Fédération des producteurs de lait du Québec, in cooperation with Provigo, the event is also proud to have Communauto as its associate sponsor and Dumoulin Bicyclettes as its official sponsor.

About Vélo Québec
Vélo Québec, a non-profit organization, has been a key player on the Quebec cycling scene since 1967. The organization works tirelessly to promote the use of the bicycle, whether for recreation, tourism, or as a clean, active mode of transportation, in order to improve the environment, health and wellbeing of citizens.

About ENvironnement JEUnesse
ENvironnement JEUnesse is a non-profit environmental education organization that has operated throughout Quebec since 1979. Its mission is to promote the development of critical thinking and an environmental conscience among youth so that they exercise citizen action for a viable future.

Press kit: http://www.velo.qc.ca/vsz2014

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INFORMATION
Stéphanie Couillard | Public Relations Consultant | Vélo Québec
514 521-8356, ext. 358 | Cell: 514 942-0743 | scouillard@velo.qc.ca

Véronique Arseneau | Project Coordinator | ENvironnement JEUnesse
514 252-3016, ext. 227 | varseneau@enjeu.qc.ca

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