THE PRESS ROOM - for immediate release

Cycle tourists: Quality tourists for regions throughout Quebec


Montreal, Wednesday, April 8, 2015 – Cycle tourists spend more, take frequent trips and travel for longer periods of time than the typical leisure tourist. And because they schedule their trips as early as June and as late as September, cycle tourists are helping to extend Quebec’s tourist season. These are some of the highlights of a study released by UQAM’s Transat Chair in Tourism. The study was commissioned by Vélo Québec, the regional tourism associations of 10 of the province’s regions (Bas-Saint-Laurent, Quebec City, Mauricie, Eastern Townships, Lanaudière, Laurentians, Outaouais, Saguenay–Lac-Saint-Jean, Centre-du-Québec and Montérégie) and ATR associées du Québec, with the collaboration of the Ministère du Tourisme.

The study’s methodology included a survey of users (Quebec residents and visitors alike) of Bienvenue cyclistes! facilities across the province in summer 2014. It also involved samples taken from databases administrated by Vélo Québec, Ontario’s Waterfront Regeneration Trust and the league of Americain Bicyclists.

This study shows that cycle tourists spend 6% more than other leisure travellers, all markets combined, or an average of $675 per cycling trip in Quebec. Accommodations and restaurants account for the majority of this amount. Another interesting fact: nearly two-thirds of bicycle tourists plan to return to the areas they visited in the next two years. As Claude Péloquin of the Transat Chair in Tourism puts it: “There is no doubt that cycle tourists are quality tourists for regions throughout Quebec.”

“The motivation behind this study,” stated François-G. Chevrier, President and CEO, ATR associées du Québec, “was to get a much clearer idea of what we know about cycle tourists from Quebec and elsewhere and their travel habits, so we can improve our strategies, enhance our hospitality and promotional tools, and take our tourism performance to new heights.”

Route verte delivers satisfaction!
Users’ satisfaction with the Quebec cycling experience is a whopping 9/10! The calibre of the accommodations, the beauty of the natural scenery, the safety and the quality of the bicycle facilities, especially those in the Route verte network, play a major role in this regard. The presence of the Route verte also seems to encourage tourists to cover more distance and/or stay for a longer period of time, thus emphasizing the importance of ongoing development, maintenance and promotion efforts. The connectivity afforded by the Route verte between the various regions constitutes its key strength. And the Bienvenue cyclistes!–certification program, which comprises over 500 hotels, B&Bs, hostels and campgrounds, enjoys a great deal of popularity among cycle tourists. “It has become a trusted mark of quality over the years,” said Lucie Lanteigne, Executive Director of Vélo Québec Association.

For more study highlights, click here
Click here to read the excutive summary (French)

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About Vélo Québec
Vélo Québec, a non-profit organization, has been a key player on the Quebec cycling scene since 1967. The organization works tirelessly to promote the use of the bicycle for recreation, tourism and as a clean, active mode of transportation, in order to improve citizens’ health and wellbeing and protect the environment.

About ATR associées du Québec and regional tourism associations (ATRs)
ATR associées du Québec is a non-profit organization that offers a range of services to Quebec’s 21 regional tourism associations (ATRs) and advances their collective interests. In total, ATRs represent 9,651 businesses and organizations covering the entire tourism spectrum, including accommodations, restaurants, tourist attractions, convention centres and cultural events. ATRs are key regional stakeholders in the tourism industry, working closely with the provincial government and the MInistère du Tourisme. They are the driving forces behind regional collaboration, promotion, development and information. ATRs contribute to growing and strengthening the Quebec tourism industry for the benefit of each of the regions across the province.

Information
Vélo Québec
Stéphanie Couillard
Press Agent
514 521-8356, ext.358
scouillard@velo.qc.ca

ATR associées du Québec
François-G. Chevrier
President and CEO
Telephone: 450 686-8358, ext. 23 | 1 877 686-8358



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