THE PRESS ROOM - for immediate release

Rendez-vous Cycle Chic to mark the 40th anniversary of the founding of Le Monde à bicyclette!
- A Go Bike Montréal Festival event -

Montreal, Tuesday, May 19, 2015 – Vélo Urbain magazine and Vélo Québec invite you to a Rendez-vous Cycle Chic event to celebrate the 40th anniversary of the founding of Le Monde à bicyclette (MAB). Held in conjunction with the Go Bike Montréal Festival, 5@7 Cycle Chic will be an opportunity to honour MAB’s many achievements over the years.

Le Monde à bicyclette was a lobby group whose attention-getting efforts were instrumental in sparking Montrealers’ now-thriving interest in city cycling. The informal cocktail reception on May 26 will also mark the kick-off of a crowdfunding campaign by Encore du Monde à bicyclette (EMAB) to set up a project to safeguard MAB’s legacy through a variety of initiatives, including an exhibition.

Don’t miss this Rendez-vous Cycle Chic event!
Tuesday, May 26, 5 p.m. to 7 p.m.
Centre d’histoire de Montréal, 335 Place D'Youville
Bar service on site

Montreal Cycle Chic is a photo blog highlighting Montreal cyclists in their daily travels. Snapped on the spot by photographers running the blog, the subjects of these pictures provide a glimpse into their cycling-friendly lifestyle and illustrate why travelling by bike is an experience they enjoy. Initiated by Vélo Québec in 2011, Montreal Cycle Chic draws its inspiration from the international Cycle Chic™ movement. For more information on this event, go to

For the full Go Bike Montréal Festival press kit, go to:


About the Go Bike Montréal Festival
The Go Bike Montréal Festival is organized by Vélo Québec. The event is presented by Les Producteurs de lait du Québec, in collaboration with the Jean Coutu Group, with associate sponsors Gaz Métro, Desjardins Group, MEC, Provigo, TELUS and the Société de transport de Montréal (STM). Invaluable support is also provided by public partners the Ville de Montréal, the Secrétariat à la région métropolitaine, Tourisme Québec, Tourisme Montréal and the Agence de la santé et des services sociaux de Montréal.

About Vélo Québec 
Vélo Québec is a non-profit organization that has been a rallying force in the Quebec cycling community since 1967. Its mission is to promote the bicycle as an accessible means of transportation, recreation and tourism for all. Vélo Québec is recognized nationally and internationally as an authority on active transportation.

Stéphanie Couillard
Media Relations Consultant
Vélo Québec
514-521-8356, ext. 358
Cell: 514-942-0743

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