Montreal, Monday, September 16, 2024 - Vélo Québec, in collaboration with the Secrétariat à la jeunesse, launches today My campus by bike, This initiative is designed to promote cycling as an alternative means of transport for students aged 17 to 25 attending CEGEPs and universities. Until October 11, the advertising campaign, under the slogan «À la rentrée, on se remet en selle», will be present on selected bus shelters, on the web and on social media, with two official posters to illustrate the message. With this campaign, Vélo Québec hopes to encourage a modal shift and thus reduce GHG emissions. Discover the campaign
« This year, our campus campaign uses humor to remind students that cycling is still the most affordable and practical way to get to school. Our visuals are intended as a friendly wink that we hope will provoke thought among those who may still be hesitant to get on the saddle. »explains Magali Bebronne, Program Director, Vélo Québec.
A competition
Alongside the advertising campaign, A contest is running on social media, as well as on the Vélo Québec website. One of the prizes on offer, worth a total of 1,000 $, requires participants to complete a short survey on their transportation habits. The aim of the survey is to gain a better understanding of the motivations and obstacles to bicycle use among young people. Enter the competition
