Vélo Québec and Its Mission
Since 1967, Vélo Québec, a nonprofit organization with a wide range of activities, has been a staple of Quebec’s cycling scene. Whether for recreation or tourism, or as a clean and active mode of transportation, Vélo Québec tirelessly promotes cycling to improve the environment, health, and well-being of citizens. Its mission: to foster a cycling culture for everyone, throughout Quebec.
ABOUT THE ROLE
Reporting to the Vice President of Marketing, Communications, and Partnerships, you play a key role in raising Vélo Québec’s profile by leading cross-functional marketing strategies for all of the organization’s activities: the association, the travel agency, events, and publications.
You play a direct role in increasing participation, revenue, and the impact of our initiatives, while rallying a team and partners around inspiring campaigns.
YOUR MAIN RESPONSIBILITIES
Strategy and Planning
- Develop and deploy integrated marketing plans aligned with organizational objectives; ;
- Define the growth strategies for events and travel; ;
- Contribute to the development of new products (events, travel deals, group rates, business offers, etc.); ;
- Help define the acquisition strategies (participants, subscribers, B2B customers).
Campaigns and Performance
- Design and manage multichannel marketing campaigns (digital, media, content, field) up to 500,000$; ;
- Define the communication channels based on data analysis and performance; ;
- Plan and optimize the media investments (purchases, negotiations, partnerships); ;
- Follow the key performance indicators (KPIs) and continuously adjust strategies.
Collaboration and Management
- Guide, engage, and develop the other four members of the marketing team; ;
- Collaborate with internal teams (events, content, partnerships, CX) ;
- Supervise the work of the agencies and external partners ;
- Ensure a consistent experience across all touchpoints (web, campaigns, fieldwork).
Development and Innovation
- Contribute to the strategy B2C and B2B at Vélo Québec Voyages ;
- Contribute to the discussion on pricing models ;
- Optimize the’user experience on digital platforms; ;
- Oversee certain key initiatives, including the volunteer recruitment campaign.
Finance
- Manage and monitor the marketing budgets ;
- Maximize the rreturn on investment campaigns.
DESIRED PROFILE
- High School Diploma in marketing, communications, or a related field; ;
- 8 to 10 years of marketing experience (ideally in events, tourism, or nonprofits) ;
- Proven experience in integrated campaign management and performance marketing; ;
- Experience in team management and management of external partners; ;
- Excellent ability to’data analysis and results-oriented; ;
- Excellent proficiency in French (written and spoken) and a good command of English (some partners are English-speaking, and some of the content to be reviewed is translated for our English-speaking clients); ;
- Mastery of sSuite Office, Google Analytics, CRM tools (newsletter), WordPress.
WHAT VÉLO QUÉBEC HAS TO OFFER
- Group insurance ;
- Employee Assistance Program ;
- Access to a group pension plan with employer contributions ;
- Paid sick leave and flexible leave ;
- 5 additional public holidays ;
- 4 weeks of vacation (accrued at a rate of 8% starting from the date of hire); ;
- Flexible working hours and hybrid mode ;
- Small café on the same floor as the boutique (it always smells good in the offices!); ;
- Our offices are located across from La Fontaine Park (where picnics, outdoor happy hours, yoga sessions, and even ice skating in the winter are just a short walk away!)
- We encourage active and public transportation. We pay an allowance of 20$/month if you use this means of transportation to come to work, and we work in collaboration with BIXI to make this mode of transportation accessible to our employees.
NOMINATION AND OTHER DETAILS
- Permanent position; ;
- Full-time, 35 hours per week, Monday through Friday.
Interested candidates should submit a cover letter (we love creative ones!) along with a resume.
*Thank you for your interest in our mission! Please note that only selected candidates will be contacted.