Vélo Mag Challenges
Eastern Townships
September 12 2020 Cowansville

The Vélo Mag Challenge in the Eastern Townships is an untimed excursion of 55 to 135 km, where you get to decide on the distance and the pace depending on your level of fitness and energy – or your mood on the day of the event! This year, discover the region of Cowansville.

Program for the day
At the start

Start between 7 a.m. and 10 a.m. and bike at your own pace.

This is an untimed event!


Start site: École secondaire Massey-Vanier in Cowansville.

On the route

Depending on your level of fitness or energy of the day, choose the right itinerary for you – 55 to 135 km.


Services included: route signage, on-road professional support (mechanical and first aid) and relief vehicles.

Rest areas

Between 10 a.m. and 2 p.m., take a break at the lunchtime rest area.

Offered services: lunch box, water, toilets, first aid services, mechanical assistance.


You can also stop at the second rest area after the lunch.

Enjoy the après-vélo experience

Unwind at the bistro to end this epic cycling day on a high note!




Also on the program: musical entertainment and our partners’ activities.

Ready for the Challenge?

Once registered, you will receive a participant’s booklet and your bracelet by mail. Your bracelet gives you access to your lunch box at the lunchtime rest area or the finish site, a choice you make when you register. On the 55-km route, the lunch box will be distributed only at the finish site.


A few days before the Challenge, you will receive an email with the final update of the itineraries, available on Ride with GPS.


In case of problems along the route? Our volunteer mechanics and first aid will be there to help you. Unable to complete the route? Relief vehicles will drive you to the finish site. To obtain information? Go to the information booth at the start/finish site.

Itineraries: 55, 70, 100 or 135 km

Preliminary route subject to change. Start: Cowansville.


You win by booking early! Register now

Early Registration
January 1 to April 28, 2020
Regular rate
April 28 to September 9, 2020
Last minute
As of September 9, 2020
Combined Offers
VQ Membership
Combined Offers
more than one challenge
13-17 years old $20 $20 $20 N/D $20
Adult $58 $72 $86 $108 $58
Vélo Québec Member $49 $61 $73 N/D $49


before August 13
from August 13 to September 4 (noon)
from September 4 to 7 (noon)
August 20 1
September 4 2
September 7 3

1 All destinations             2 Canada only           3 Québec only

Note: Expect a reception delay of a week after the mailing date. For online registration made after the date of the last mailing, the documents can be collected at La Maison des cyclistes (until the day previous to the event) or at the starting point of the event (the morning of the event).

Our partners

Ride as a certified
cycling escort

Get your registration for free in exchange of your services.

Need a ride to get
to the start?

Choose the shuttle service option when you register. Round trip: 30 $ (limited seats).

your weekend

Extend your stay in the region of Cowansville. See the Bienvenue cyclistes! certified accommodation offer.