Vélo Québec and Its Mission
Since 1967, Vélo Québec, a nonprofit organization with a wide range of activities, has been a staple of Quebec’s cycling scene. Whether for recreation or tourism, or as a clean and active mode of transportation, Vélo Québec tirelessly promotes cycling to improve the environment, health, and well-being of citizens. Its mission: to foster a cycling culture for everyone, throughout Quebec.
*La période de dépôt de candidatures pour ce poste est maintenant terminée. Les candidatures retenues seront contactées sous peu. Merci de votre intérêt!*
ABOUT THE ROLE
Reporting to the Vice President of Marketing, Communications, and Partnerships, you play a key role in raising Vélo Québec’s profile by leading cross-functional marketing strategies for all of the organization’s activities: the association, the travel agency, events, and publications.
You play a direct role in increasing participation, revenue, and the impact of our initiatives, while rallying a team and partners around inspiring campaigns.
YOUR MAIN RESPONSIBILITIES
Strategy and Planning
- Develop and deploy integrated marketing plans aligned with organizational objectives; ;
- Define the growth strategies for events and travel; ;
- Contribute to the development of new products (events, travel deals, group rates, business offers, etc.); ;
- Help define the acquisition strategies (participants, subscribers, B2B customers).
Campaigns and Performance
- Design and manage multichannel marketing campaigns (digital, media, content, field) up to 500,000$; ;
- Define the communication channels based on data analysis and performance; ;
- Plan and optimize the media investments (purchases, negotiations, partnerships); ;
- Follow the key performance indicators (KPIs) and continuously adjust strategies.
Collaboration and Management
- Guide, engage, and develop the other four members of the marketing team; ;
- Collaborate with internal teams (events, content, partnerships, CX) ;
- Supervise the work of the agencies and external partners ;
- Ensure a consistent experience across all touchpoints (web, campaigns, fieldwork).
Development and Innovation
- Contribute to the strategy B2C and B2B at Vélo Québec Voyages ;
- Contribute to the discussion on pricing models ;
- Optimize the’user experience on digital platforms; ;
- Oversee certain key initiatives, including the volunteer recruitment campaign.
Finance
- Manage and monitor the marketing budgets ;
- Maximize the return on investment campaigns.
DESIRED PROFILE
- High School Diploma in marketing, communications, or a related field; ;
- 8 to 10 years of marketing experience (ideally in events, tourism, or nonprofits) ;
- Proven experience in integrated campaign management and performance marketing; ;
- Experience in team management and management of external partners; ;
- Excellent ability to’data analysis and results-oriented; ;
- Excellent proficiency in French (written and spoken) and a good command of English (some partners are English-speaking, and some of the content to be reviewed is translated for our English-speaking clients); ;
- Mastery of Office suite, Google Analytics, CRM tools (newsletter), WordPress.
WHAT VÉLO QUÉBEC HAS TO OFFER
- Group insurance ;
- Employee Assistance Program ;
- Access to a group pension plan with employer contributions ;
- Paid sick leave and flexible leave ;
- 5 additional public holidays ;
- 4 weeks of vacation (accrued at a rate of 8% starting from the date of hire); ;
- Flexible working hours and hybrid mode ;
- Small café on the same floor as the boutique (it always smells good in the offices!); ;
- Our offices are located across from La Fontaine Park (where picnics, outdoor happy hours, yoga sessions, and even ice skating in the winter are just a short walk away!)
- Nous encourageons le transport actif et collectif. Nous versons une allocation de 20$/mois si vous prenez ces moyens pour venir au travail.
NOMINATION AND OTHER DETAILS
- The deadline to apply is August 23, 2026; ;
- This is a permanent position; ;
- The salary offered ranges from 78,000 to 85,000$ per year, depending on experience; ;
- This is a full-time position, based on a 35-hour workweek from Monday through Friday.
Interested candidates should submit a cover letter (we love creative ones!) along with a resume.
*Thank you for your interest in our mission! Please note that only selected candidates will be contacted.