Our mission
Develop a cycling culture for everyone, everywhere in Quebec.
Our vision
To be a catalyst for social transformation and improved quality of life through the development and sharing of bicycle culture.
Conviction
We are dedicated and committed to advancing cycling for the greater benefit of society.
Collaboration
We listen to our colleagues and partners, and collaborate with them in a transparent way. We rely on collective intelligence.
Inclusion
We focus on developing the full potential of each and every one of our colleagues, and we remove the barriers to cycling accessibility for all.
Social and environmental responsibility
We aim to have a positive impact on communities and the environment. This value is at the heart of everything we do.
Initiative
We welcome new ideas and encourage our team members to come up with their own.
What is bicycle culture?
The aim of bicycle culture is to make cycling natural, easy and attractive, whether for daily commuting or simply for the pleasure of riding. Bicycle culture is developed not only through safe physical facilities, but also through a range of more social education and encouragement initiatives aimed at the general public. These efforts are planned and their effects measured from a perspective of equity, to ensure that everyone benefits, whatever their age, gender, physical fitness, place of living, studying or working, or financial means.
An environment with a successful cycling culture is one where cycling becomes a social norm and a credible alternative to the car. Its collective and individual benefits are numerous: the physical and mental well-being of people; safe, accessible and efficient mobility; positive economic impact for cyclists and the community; reduced impact on the environment; creation of inclusive and compact living environments.
Our strategic planning
